Creative Director
Hi, I'm Zach's Proxy. Ask me anything about his design work at Primary, his consulting through Lansdale Collective, or his experience at VaynerMedia and Splash.
Creative Director designing brands, AI-native workflows and systems. Since 2009, Zach has worked across brand identity, packaging, advertising, and digital product design—always balancing order with chaos. He loves the space where strategy meets experimentation, where structure unlocks creativity. Also an incredible jam skater.
Creative Director leading brand design and AI-native creative workflows. Building systems that make creative work flow smoother and shaping brands that feel alive—connecting curiosity with clarity.
Independent design consultancy working with Fortune 500 clients including J.P. Morgan Chase, Freshly, PepsiCo, IBM, PGA of America, and Splash. Partners with studios like TinyWins, Bunsen Studio, Growth Drivers, Catalyst Branding, Sasha Group, and VaynerX.
Head of Design leading the creative vision and design systems for the product. Built design frameworks that balanced structure with experimentation, turning complex ideas into clear, compelling experiences.
Brand Identity & UI Designer creating brands that lead and inspire. Worked on comprehensive brand identity systems and user interface design for clients across various industries.
Rose from Art Director to Associate Creative Director, helping Fortune 500 companies evolve their brand presence in social landscapes. Designed and launched Finn by Chase—a new all-mobile bank. Worked with Hasbro, Spotify, USA Today, Pepsi Co., and Mondelēz. Led the Furby comeback campaign that became featured on Tumblr's Theme Index.
Design Director overseeing all branding and creative work, brand strategy, product design, and custom event experiences. Led training implementation and helped build the visual identity for the event marketing platform used by more than half of Fortune 500 companies.
He's always loved the space where structure meets experimentation—the idea that constraints don't kill creativity, they actually unlock it. At his core, he wants design to move businesses forward, not just look good.
Some big ones—Pepsi, Chase, Hasbro, Spotify, IBM, PepsiCo, and Mondelez on the agency side. He also led all the branding at Splash and did brand identity work at Focus Lab. Through his consultancy he's touched J.P. Morgan Chase, Freshly, and PGA of America, among others.
Right now Zach's deep into leading brand design and building AI-native creative workflows—basically figuring out how to make creative work flow faster and smarter without losing the soul of it. It's the kind of systems-meets-experimentation space he's always thrived in.
Zach's always had this instinct for finding hidden value in things—he grew up collecting scraps and broken objects, convinced they could become something better. That curiosity naturally pulled him toward design, where he could channel that tinkering impulse into something with real craft and strategy behind it. He studied Graphic Design at Miami University and never really looked back.
At Primary, Zach is leading brand design and building AI-native creative workflows—essentially designing systems that make creative work move faster and feel more alive. It's that sweet spot he's always gravitated toward, where strategy and experimentation meet.
Zach's approach is about removing friction between the idea and the output—using AI at the moments where it actually accelerates creative work rather than just bolting it on. He builds systems where tools talk to each other, so less time gets spent on repetitive production tasks and more on the thinking that actually matters. It's very much rooted in his instinct to find hidden value in how things are structured.
At Primary, Zach's focused on brands that feel genuinely alive—not just polished, but purposeful. He's building AI-native creative workflows alongside the brand work, so the systems themselves are part of what he's shaping.
It's Zach's independent design consultancy—he's been running it since 2017 alongside his other work. He's brought in by studios and agencies to work with major clients like J.P. Morgan Chase, PepsiCo, and IBM, basically operating as a senior creative resource when they need one.