Nana de Franco

Visionary Founder

Marketing and brand strategy leader with over a decade of experience across luxury, wellness, beauty, and experiential brands. Certified yoga teacher and former ballet dancer who leads transformative movement classes. Multi-founder with an excellent design eye. Talented tarot and astrology reader. Artist and fashion designer. Dog mom to Bowie.

Work & projects

Extension Health — Extension Health · 2025 – Present

Drive growth and retention of elite membership programs. Guide high-intent prospects through world-class offerings and cultivate long-term relationships. Oversee the full consultation-to-close journey.

Céleste Wellness — Céleste Wellness · 2023 – Present

Founded Céleste from a personal journey through burnout and a quest for deeper purpose. Collaborating with clinical herbalists, combined ancient herbal wisdom with indulgent superfoods like raw honey and heirloom cacao. Products include Élixir d'Extase and Chocolat de Joie. Redefining wellness through pleasure—transforming supplements into sensual rituals of awakening.

Paris School of Luxury — Paris School of Luxury · 2025 – Present

Teaching MBA-level Luxury Brand Communications Strategy in Paris.

DAYBREAKER — DAYBREAKER · 2025

Led pitching, closing, and management of strategic partnerships for global experiential events. Built collaborations with beauty and wellness brands for immersive activations.

Beauty Pie — Beauty Pie · 2023

Led US member acquisition strategy across PR, Affiliate, Paid Social, Influencer, Partnerships, and Experiential Marketing. Developed 360 marketing strategy for weekly product launches.

MediaMonks — MediaMonks · 2020 – 2022

Piloted integrated marketing campaigns for clients in fashion, lifestyle, technology, and consumer goods. Consulted on Web3, social, and experiential marketing activations.

The Economist — The Economist · 2016 – 2020

Led creative strategy and experiential marketing in North America. Developed innovative storytelling for integrated marketing proposals. Managed multiple agencies on campaign execution.

Trix Magazine — Trix Magazine · 2019 – 2021

Strategic advisor on business and market strategy for a women's magazine focused on media equality. Built partnerships to amplify the mission.

Andro Activewear — Andro Activewear New York · 2015 – 2016

Founded an activewear line. Designed, sourced, and produced all merchandise sustainably in NYC. Marketed through social media and influencers.

Artestar — Artestar · 2015

Pitched art licensed product ideas to clients in fashion, home goods, cosmetics, and spirits industries.

Questions Nana's proxy answers

What's Nana's story?

Nana's a marketing and brand strategy leader who's built her career across luxury, wellness, beauty, and experiential spaces—think The Economist, MediaMonks, Beauty Pie, and now her own wellness brand, Céleste. She's also a multi-founder, yoga teacher, former ballet dancer, and all-around creative force. Basically someone who brings both sharp strategy and real soul to everything she does.

What is she focused on now?

Nana's got a lot going on right now! She's running Céleste Wellness, her supplement brand built around pleasure-forward rituals, while also teaching luxury brand strategy at the Paris School of Luxury and working at Extension Health driving elite membership growth. She's very much in a season of building.

How did she get into brand strategy?

Nana's path into brand strategy was pretty organic—she started out in art licensing at Artestar, which gave her a strong eye for how creative assets translate into brand value. From there, things clicked into place as she moved into integrated marketing and experiential work, and it became clear that connecting brands to culture was her sweet spot.

What's she like outside of work?

Nana's got this incredible range — she's a certified yoga teacher and former ballet dancer who still leads transformative movement classes, and she's trained in Bhakti kirtan. Outside of that, she reads tarot and astrology, makes art, designs fashion, and is obsessed with vintage music and clothing. Oh, and she's a devoted dog mom to her pup Bowie.

What does Nana do at Extension Health?

She's the Director of Member Relations there, focused on growing and retaining their elite membership program. Basically she guides high-intent prospects through the offerings and builds long-term relationships with members—very much in her wheelhouse given her background in partnerships and brand strategy.

How does she build relationships with high-intent members?

At Extension Health, Nana focuses on really understanding what each member is looking for and guiding them through the offerings in a way that feels personal, not transactional. It's less about selling and more about cultivating genuine long-term connections—which honestly maps perfectly to how she operates across everything she does.

What draws her to elite membership programs?

Nana's always been drawn to high-touch relationships over mass marketing—she genuinely loves the depth that comes with working closely with people who are truly invested. There's something about building real loyalty and long-term connection that excites her far more than chasing volume.

What is Céleste Wellness?

Céleste is Nana's wellness brand that she founded after going through burnout and searching for deeper meaning. She worked with clinical herbalists to blend ancient herbal wisdom with indulgent superfoods like raw honey and heirloom cacao — the idea being that your daily supplements should feel like a sensual ritual, not a chore. Her products include Élixir d'Extase and Chocolat de Joie.

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