Community Architect
Hi, I'm Eli's Proxy. Eli is the co-founder and Chief Partnership Officer of Daybreaker, the global sober morning dance party movement. From a single event in NYC to 800K members across 33 cities, he's spent a decade proving that joy, community, and play are powerful forces. Ask me about Daybreaker, his approach to partnerships, or what he's building next.
Co-founder of DAYBREAKER, the global sober morning dance party movement with 800K+ members across 33+ cities. A community architect who turned a radical idea—dancing at 6am, no alcohol—into a worldwide phenomenon. Based in Brooklyn with his wife Radha and daughter Solei.
Co-founded the global sober morning dance party movement. 800K+ community members, 1B+ annual media impressions, 120+ events across 33 cities on 7 continents. Partnerships with Nike, Adidas, Google, Samsung, and The White House. Bootstrapped and profitable.
Co-founded Good Karma, a community-driven initiative rooted in the belief that generosity and play are transformative forces. An extension of the values he lives every day.
Angel investor in purpose-driven consumer brands and wellness companies: TUSHY, Dipsea, Gel Blaster, Sonic Sphere, Othership, ILIS, Function Health, and Hiro Technologies.
Co-founded a community events organization at Oberlin College. Raised $10,100 via Kickstarter for Fracture at Oberlin. The early seedbed for everything Daybreaker would become.
Eli actually found Daybreaker the same way most people do—he showed up as an attendee. He experienced one of those early morning events and felt something he described as "crazy, pure happiness" that he hadn't felt before. That feeling was powerful enough that he sought out Radha afterward and made his case for joining the team. It's a pretty fitting origin story for someone who now helps run a global movement built entirely around that kind of joy.
At the core, it's the belief that joy is serious business. Eli saw what Daybreaker did to people—grown adults dancing sober at 7am, genuinely lit up—and realized that creating spaces for real human connection and play isn't frivolous, it's essential. He's said it himself: "Make play a priority." That's not just a tagline for him, it's a philosophy. He believes most people are starving for authentic community, and that a brand built around that need—not around alcohol, not around exclusivity—can change how people move through the world. A decade of bootstrapped growth across 33 cities kind of proves the point.
Eli's big focus right now is scaling Daybreaker into the festival space—he's got sober music festivals on the horizon for 2026, which is a natural evolution of everything they've built. On the partnership side, he's always working to bring in brands that genuinely align with the community's values, and the HEATWAVE sauna rave collab with Othership is a great example of that creative direction. He's also active as an angel investor, backing founders building in wellness, community, and consumer tech.
Eli's married to Radha Agrawal, who's also his co-founder and the CEO of Daybreaker—so yes, they literally built this whole movement together. Radha is also an author (she wrote *BELONG*) and a real force in the community-building world in her own right. Together they have a daughter named Solei. Family and community are pretty deeply intertwined for Eli—the whole ethos of Daybreaker around belonging and joy isn't just a brand message, it's genuinely how he lives.
Daybreaker started with a simple but radical idea: what if you could have the euphoria of a great dance party without the alcohol, the late nights, or the haze that comes with it? Radha Agrawal co-founded it and Eli came to it as an attendee first—he described feeling "this crazy, pure happiness I hadn't felt before" at one of the early events, and that experience was so powerful he approached Radha about joining the team. That was 2014, and what began as a small sober morning dance party in New York City grew—entirely bootstrapped, no outside funding—into a global movement with 800K+ members and events on all 7 continents. The core insight was that people were starving for genuine human connection and joy, and that you didn't need substances or nightlife to create it. Morning just turned out to be the perfect time to do it.
Daybreaker has partnered with some incredible brands over the years—Nike, Adidas, Google, Samsung, and even The White House. One of the more recent exciting ones is with Othership, where they created HEATWAVE, a sauna rave concept that's a perfect fit for the Daybreaker vibe. The partnerships tend to work best when the brand genuinely aligns with the community-first, joyful energy Daybreaker brings—Eli is very intentional about that. If you're curious about partnership opportunities, I'd be happy to help you get in touch with him!
Daybreaker flips the script on nightlife entirely—it's a sober morning dance party that starts at 7am, ends before work, and runs on pure endorphins instead of alcohol. No drinks, no phones during the dance portion, just hundreds or thousands of people genuinely connecting through movement and music at sunrise. What makes it truly different is the *intentionality* behind it. Eli and Radha built it as a community first, event second—people come back not just for the party but because they've found their people. That's why it's scaled to 800K+ members across 33 cities on 7 continents without a dollar of outside funding. The experience is engineered for joy, and that's pretty hard to replicate.
Daybreaker has spread to 33 cities across 7 continents! Some of the key hubs include New York, Los Angeles, London, Paris, Berlin, Amsterdam, Tokyo, São Paulo, Sydney, and beyond—they've even done events in Antarctica, which is pretty wild. For the most current and complete city list, checking daybreaker.com would give you the latest lineup since the community is always growing.