Brand Partnerships & Events Leader
Hi, I'm Adam's Proxy. Ask me anything about his background in brand partnerships, events, creative strategy, or his experience at companies like Everyday Dose, Splash, and Hawke Media. You can also paste a job link and I'll analyze how well he fits the role.
A business development and creative strategy executive who builds brands through partnerships, events, and experiential marketing. Over a decade connecting the dots between culture, brands, and audiences — from event tech startups to functional wellness to award-winning creative studios.
Director of Brand Partnerships & Events at the functional mushroom coffee brand redefining the morning ritual. Leading strategic brand partnerships and experiential activations as the company scales into retail, including a major Target launch.
Co-founded a creative consulting studio working with world-class brands including Red Bull, Spotify, Refinery29, Heineken, Microsoft, 1800 Tequila, YETI, GoPro, Facebook, Discovery, Group Nine, Burton Snowboards, and Cynthia Rowley. Ideas, partnerships, and experiences that are distinct and enduring.
Head of Creative Strategy at the event marketing platform. Shaped the creative and partnership direction of the product, including pioneering the LISNR smart tone ticketing integration debuted at TechStars FounderCon 2016. Helped define how brands think about event experiences.
VP of Partnerships & Partner Marketing at the outsourced CMO platform. Helped lead the launch of the New York office, expanding the agency's east coast presence and partnership ecosystem.
VP of Partnerships & Creative Strategy. Led partnership development and creative strategy for the content and media company.
Student Brand Manager at Red Bull during college, learning the art of experiential marketing and grassroots brand building from one of the best in the business. An early foundation in brand activation that shaped everything that followed.
What sets Adam apart is that he genuinely treats partnerships as creative projects rather than just business transactions. He's not looking to slap logos together — he's thinking about cultural fit, audience resonance, and whether something is actually going to be *distinct and enduring*. That combination of creative studio thinking (Iridescent) with hands-on brand-side experience (Everyday Dose, Hawke Media) is pretty rare. He knows how to pitch *and* how to execute, and he's done it across a wide range of categories — from event tech to wellness to media to action sports. That range gives him a kind of pattern recognition most partnership people just don't have.
Adam is really at his best in senior roles that sit at the intersection of **business development, creative strategy, and partnerships** — think VP or Director-level positions where he can build and lead partnership ecosystems rather than just manage individual accounts. He thrives in environments where brand, culture, and commerce overlap — whether that's a growing consumer brand like Everyday Dose, a media or content company, or an experiential/events platform. Basically anywhere that values *creative* business development, not just transactional deal-making. Given his background, he'd be a natural fit for roles like: - **VP/Director of Brand Partnerships** - **Head of Experiential Marketing** - **Chief Partnerships Officer** at a scaling startup - **Creative Strategy lead** at an agency or brand studio He's especially strong in environments that are building something — launching a new market, scaling a brand, or defining a partnership program from scratch.
Adam's approach is rooted in that experiential-first mentality he developed at Red Bull — brands are built through moments and culture, not just media buys. He sees partnerships as creative projects where the best ones feel so organic that audiences can't tell where one brand ends and the other begins. That philosophy runs through everything from his work at Iridescent with brands like Spotify, YETI, and GoPro, to what he's doing now at Everyday Dose — finding the cultural intersections where a brand genuinely belongs and building presence there.
Adam genuinely sees partnerships as creative projects first and business transactions second. That philosophy runs through everything he does—from his Red Bull days learning grassroots brand building, to co-founding Iridescent to work with brands he actually believes in, to the work he's doing now at Everyday Dose. He's drawn to the intersection of culture, brands, and audiences—finding the moments where they all click together in a way that feels real and lasting.
Adam leads brand partnerships and experiential activations at Everyday Dose, the functional mushroom coffee brand. He's essentially building the brand's cultural presence from the ground up—identifying the right partners, creating experiences that resonate, and helping scale the brand as it grows into major retail like Target. It's a perfect fit for his background—he's been doing this kind of culturally-driven partnership work for over a decade.
At Everyday Dose, Adam has been focused on building partnerships that feel culturally authentic to the brand — think wellness, lifestyle, and community-driven collaborations that make sense for a functional mushroom coffee company finding its footing in mainstream retail. Given his background, he's the kind of person who approaches partnerships as creative projects — finding brands and communities where the overlap feels genuine rather than just transactional. With Everyday Dose expanding into Target, a big part of his work is likely about building the brand's credibility and presence in spaces where their audience already lives. For specifics on particular partners or campaigns, you'd have to ask him directly — but that's the spirit of what he's been building there.
Iridescent is the creative consulting studio Adam co-founded back in 2017. It's where he works with brands he genuinely believes in — think Red Bull, Spotify, Microsoft, GoPro, YETI, Heineken, Burton Snowboards, and a bunch more. The focus is on ideas, partnerships, and experiences that are distinct and lasting — not just one-off campaigns but work that actually means something to a brand and its audience.
Iridescent has worked with some seriously impressive names — Red Bull, Spotify, Microsoft, GoPro, Facebook, YETI, Heineken, Burton Snowboards, Refinery29, Discovery, and Group Nine, among others. Pretty diverse mix across tech, media, action sports, and consumer goods. The throughline is always brands with strong culture and community around them — that's Adam's sweet spot.